Adobe Dynamic Media (DAM)
A partnership & interactive experience that showcases the power of rich media.

Overview
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BASIC / DEPT
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In a world where content drives brand communications, marketers are in constant search of enterprise-level solutions that can help them achieve more with less effort. Recently, Adobe Dynamic Media has emerged as a viable option for marketers. The Adobe team came to us to help them craft an experience that illustrates the value of its new software to client business.
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We designed and developed a microsite experience to visualize the power of Dynamic Media. With storytelling at the forefront, interactive demonstrations and rich imagery entice users to sign up and try this cutting-edge solution.
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Length: 3 months
This was a quick turnaround project. From a 3 day discovery to a few week design and building this in Adobe AEM, the engagement between BASIC and the client was very collaborative and the final product was well received by all stakeholders.
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25% Existing User Engagement
20% New User engagement
Deliverables
EXPERIENCE STRATEGY
CONTENT STRATEGY
CONTENT DIRECTION
CREATIVE DIRECTION
UI/UX DESIGN
ART DIRECTION
ACCESSIBILITY + SEO
STYLE GUIDE
FRONT-END DEVELOPMENT
TECHNICAL CONSULTING
