Adobe Dynamic Media (DAM)

A partnership & interactive experience that showcases the power of rich media.

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Overview

  • BASIC / DEPT

  • In a world where content drives brand communications, marketers are in constant search of enterprise-level solutions that can help them achieve more with less effort. Recently, Adobe Dynamic Media has emerged as a viable option for marketers. The Adobe team came to us to help them craft an experience that illustrates the value of its new software to client business.

  • We designed and developed a microsite experience to visualize the power of Dynamic Media. With storytelling at the forefront, interactive demonstrations and rich imagery entice users to sign up and try this cutting-edge solution.

  • Length: 3 months

    This was a quick turnaround project. From a 3 day discovery to a few week design and building this in Adobe AEM, the engagement between BASIC and the client was very collaborative and the final product was well received by all stakeholders.

  • 25% Existing User Engagement

    20% New User engagement

Deliverables

EXPERIENCE STRATEGY

CONTENT STRATEGY

CONTENT DIRECTION

CREATIVE DIRECTION

UI/UX DESIGN

ART DIRECTION

ACCESSIBILITY + SEO

STYLE GUIDE

FRONT-END DEVELOPMENT

TECHNICAL CONSULTING

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