BASIC / DEPT

Fender needed a way to strengthen its training process for both employees and retailers. Identifying this opportunity, we proposed an internal tool that centralizes and drives onboarding efforts, helping the team redefine their approach to product education and brand engagement.

Our strategy was predicated on revolutionizing the perception of employee training. We wanted to introduce a curriculum that’s both stimulating and inspiring. Instead of the traditional catalog or in-person demo, we proposed an incentivized education platform that would engage, reward, and serve as a valuable resource for Fender sales associates and retailers.

Length: 2 years

In developing this platform, our foremost goal was to support the growth of sales associates while bringing brand education to the digital space. To this end, we built a bespoke front end on a learning management system optimized for continual updates. This website launched in phases and ended in a retained engagement with residual updates to the platform each month.

40% sales lift vs. Non-Participants

25 Minute Avg session duration

75% Repeat Visitors

3% Bounce Rate

72 Global Markets Impacted